The majority of young consumers expect brands to be socially committed. An approach, presented in Paris during the Fashion Reboot and conducted by the IFM, provides the key to understanding their expectations.
Already a big attraction on London’s Oxford Street, the JD Sports flagship store has upped its game – literally. Using augmented reality (AR), the retailer has transformed the store’s facia into an arcade machine game.
Actor Idris Elba and Dallas Cowboys coach Aden Durde aren’t such an unusual combination when it comes to good causes. Both London born, they have partnered to raise awareness of knife-crime campaigning in the UK capital.