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Media

Amazon to roll out TikTok-like shopping experience in social commerce push

Amazon to roll out TikTok-like shopping experience in social commerce push

Amazon.com Inc said on Thursday it will roll out a TikTok-like feed on its e-commerce app, hoping to attract new shoppers through a stream of photos and videos from their favorite influencers.
Fashion
Retail
The Mission acquires Influence Sports & Media for £1.5m

The Mission acquires Influence Sports & Media for £1.5m

​Digital marketing and communications group Mission’s agency Mongoose has acquired Influence Sports & Media for an initial consideration of £1.5 million.
Fashion
Media

Klarna 2022 trends report identifies nostalgia as driving force in fashion

​BNPL specialist Klarna has released its first trends report and said that 2022 has been all about “nostalgia… as consumers turn to products reflective of more carefree times”.
Fashion
Media

In 2022, fashion more than ever influenced by social networks and TV series

Barbie, "Emily in Paris", and even our grandmothers have played an important role in how we dressed in 2022.
Fashion
Media

Campaigns

The political stance, a new paradigm in fashion?

The political stance, a new paradigm in fashion?

The majority of young consumers expect brands to be socially committed. An approach, presented in Paris during the Fashion Reboot and conducted by the IFM, provides the key to understanding their expectations.
Fashion
Business
JD Sports and Snap convert Oxford Street store facia into arcade game using AR

JD Sports and Snap convert Oxford Street store facia into arcade game using AR

Already a big attraction on London’s Oxford Street, the JD Sports flagship store has upped its game – literally. Using augmented reality (AR), the retailer has transformed the store’s facia into an arcade machine game.
Fashion
Innovations

Self-Portrait unveils Lunar New Year campaign and collection

​Premium brand Self-Portrait is celebrating Lunar New Year with a dedicated collection and accompanying campaign captured by British-Chinese photographer Alexandra Leese.
Fashion
Campaigns

Idris Elba's Don’t Stab Your Future in NFL Nike makeover collab

Actor Idris Elba and Dallas Cowboys coach Aden Durde aren’t such an unusual combination when it comes to good causes. Both London born, they have partnered to raise awareness of knife-crime campaigning in the UK capital.
Fashion
Campaigns