244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Jul 5, 2017
Download
Download the article
Print
Text size

Sainsbury's launches Tu Clothing campaign, 'real people' are the stars

Published
Jul 5, 2017

One of the earliest changes for the Sainsbury’s Tu Clothing line following the appointment of Portas as its creative agency is being seen this month as it launches a new UK-wide campaign.


Tu Clothing



The work also comes along with a complete refresh of its in-store communications, content and social media.
 
Tu is currently the sixth largest clothing brand in the UK and has eight million customers. This week the supermarket giant said it’s clothing sales rose over 7% in Q1 alone.

The campaign introduces a new brand proposition and creative direction that “challenges the traditional codes of high street fashion brands.” Called ‘Be You’ it’s based on the philosophy that fashion isn’t the most important thing in people’s lives – but it can give them confidence, change how they see themselves and make them feel good.

“It’s designed to empower customers to be themselves and express their unique individuality through the clothes they wear,” Portas said.
 
To bring this idea to life, the retailer and the agency said they “waved goodbye to the conventions of traditional fashion campaigns” and decided to use real people instead of fashion models.

Captured in recognisable British locations instead of exotic destinations, the campaign features people of different ages, sizes and backgrounds and is intended to be both “uplifting and celebratory.”

It runs from this week until September 3 in print, digital and outdoor locations.

Copyright © 2024 FashionNetwork.com All rights reserved.