Hermès is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, Executive Chairman Axel Dumas told shareholders on Wednesday.
Hugo Boss is continuing to ramp up its efforts to reach younger consumers for its reborn Hugo label and at the weekend, it hosted a series of branded events in Palm Springs, along with eyewear partner Safilo.
Barbour is celebrating the second instalment of its SS22 Journey of an Original film series and campaign with Chelcee Grimes, the singer-songwriter, footballer, TV presenter and radio host from Liverpool.
Fashion brand Blue Vanilla has signed a deal with Ideal World, the UK multi-channel home shopping retailer, to sell its womenswear across Ideal’s platforms. That includes TV, social channels and online from April 11.