Adidas is investing heavily in its yoga offer with a dedicated “consciously crafted” collection “inspired by the elements” that “aims to support through every move and practice, with apparel for women, men, and kids”.
Sports Direct is teaming up with creative agency Cult this spring with a multi-level environmental campaign whose main focus will be on the importance of bumblebees and helping the declining population.
Global lifestyle brand Timberland has reunited with music artist Joy Crookes to continue the ‘My Community, our Nature’ campaign launched last year “to make a real change for young people with creative aspirations”.
Global sports brand Puma has launched a new campaign that explores the meaning of the word "classic" with an all-star cast of iconic culture influencers, who have shaped the sneaker game over the last 50 years.
America meets Europe in a new collab between Michael Kors and Pentland’s Ellesse that celebrates the athletic styles of the 1970s. But the supporting campaign is fronted by some famous names grounded in the present.
Prestige haircare brand Living Proof has a new face. It’s British-American actor and producer Lily Collins, who joins the brand to celebrate the company’s “legacy of pioneering performance-defining products”.
Lacoste has unveiled a new campaign that’s a little different. It’s been inspired by its diverse community and “reveals that moment when two very different people meet and discover they have something in common”.