The Barcelona-based label has put its own employees before the camera lens for the new Mango Committed campaign, asking its design, purchasing and merchandising managers to describe their experience with the company.
Fashion brand Ted Baker is to make its first foray into fashion gaming this month as it puts marketing support behind its AW21 offer. It’s launching its own universe on Nintendo’s Animal Crossing: New Horizons.
British tennis star Emma Raducanu has deepened her links to luxury giant LVMH and has been signed up as Dior’s newest celebrity ambassador, underlining the A-list status she achieved when she won the US open.
Childrenswear retailer Frugi has launched its first-ever television commercial. The ethical and sustainable brand’s ad will centre on the creative concept ‘Love the Planet You Play on’, running until mid-November.
Another Manchester-based online fashion retailer is aiming to make a big impact via a TV sponsorship deal, with Ego having signed to sponsor the Channel 4 dating series The Love Trap that’s set to launch this week.
YNAP’s luxury menswear retailer Mr Porter is campaigning to support men’s mental and physical health. The online men’s fashion destination has begun promoting Mr Porter Health In Mind and World Mental Health Day.