‘Planners’ and ‘Panickers’ are the key Christmas consumer targets for UK jeweller Olivia Burton. The brand has chosen to debut its first-ever brand TV campaign ‘The Celestial Effect’.
Combine tradition, nostalgia and excitement and you have all the ingredients for the new Westfield Christmas ‘Come Together’ campaign. The major malls owner/operator is “re-embracing traditional Christmas messaging".
The biggest Christmas for retailers in two years warrants big responses. So online department store Freemans has ramped up its message for this year’s key event with the brand’s biggest ever multichannel ad campaign.
Boohoo Group has been putting plenty of support behind Debenhams since it acquired the brand and made it online-only, so it's no surprise that it's now unveiled a major Christmas campaign for the retailer.
Heritage brand Barbour is linking up with a heritage character for its Christmas campaign at it collaborates for the first time with kids’ character Paddington Bear.
It’s been a busy week for major store retailers to release their Christmas TV ad campaigns and House of Fraser has joined in the early rush with its own ‘House of Festive' launch.
As John Lewis and M&S released their festive campaigns on Thursday, Joules became the third big name to do so with an ad “celebrating all things Merry and Bright”.
On a big day for Christmas campaign releases, M&S has launched both its food and fashion campaigns. The latter continues the ‘Anything but Ordinary’ theme.
John Lewis has released its Christmas 2021 campaign with an ad called ‘Unexpected Guest’. It’s described as “a joyful story of friendship, which celebrates the magic of Christmas moments experienced for the first time”.
The Levi’s brand has announced TV presenter, Maya Jama, and British singer-songwriter, Mahalia, as the faces of their AW21 campaign for the UK.
The LVMH group’s leading label has chosen the renowned Italian influencer as the ambassador for the ad campaign of its new high-heeled slingback shoes, the LV Archlight Slingback.
Christmas is going to be big this year, if the growth in the number of festive ads is anything to go by. Advertisers are expected to spend almost £1 billion more than a year ago after last season’s Covid-hit flop.
Luxury brand Hermès will be kicking off a series of immersive events in December that tap into consumers’ interest in fitness while also promoting its accessories offer.
Self Portrait has unveiled its latest campaign with the London-based label picking one of the world’s highest-profile models — Irina Shayk — as it star.
The Barcelona-based label has put its own employees before the camera lens for the new Mango Committed campaign, asking its design, purchasing and merchandising managers to describe their experience with the company.
