YouTuber Hank & Henry to launch makeup line

By

Emily Jensen

Published
Jun 13, 2017

The makeup artist and YouTube star announced on his Instagram page that he would be releasing his own line of cosmetics. The line is slated to launch in the fall.

 
Hank & Henry is known for his bright, bold makeup looks, though he hasn’t released any promotional images of what form his makeup line will take. The makeup brand will also be called Hank & Henry, and will use an owl as its logo, as the YouTube makeup artist typically refers to his followers as #TheNightOwls.
 
In launching his own makeup line, Hank & Henry will join many other makeup artists who have turned a YouTube following into a brand. UK blogger Zoe Sugg launched her Zoella line in 2016 at Target, and recently introduced her products to Ulta.

Popular bloggers such as Jaclyn Hill, NikkieTutorials and Manny Mua have also released collaborations with existing cosmetics brands such as Becca and Too Faced. Manny Guttierrez, who runs the popular Manny Mua channel, also recently became the first male spokesperson for Maybelline. Many major makeup brands have come to rely on social media platforms to promote their products, with popular bloggers driving sales in the beauty industry even while the retail industry as a whole continues to struggle.