Vuitton creates case for Rugby World Cup 2023 France

By

Godfrey Deeny

Published
Nov 19, 2021

First Louis Vuitton dressed the FIFA World Cup trophy of football. Now it has created the case for the next Rugby World Cup, due to take place in 2023 in France.

 
Vuitton plans to unveil its latest trophy case this Saturday night, when France’s national team takes on New Zealand, historically the planet’s greatest team, in Paris.
 
Entirely made to measure, this unique case will transport the justly legendary golden Webb Ellis Cup, named after the boy in the English public school of Rugby, who first picked up a ball and ran, back in 1823.

The 10th Rugby World Cup for men takes place from September 8 to October 28, 2023, with matches in 10 stadia and nine cities in several regions of France.
 
Handcrafted by expert Louis Vuitton craftsmen in its historic workshops of Asnières, the case is dressed in the brand’s signature monogram canvas, while its two front panels are adorned with a 'V' - for 'Victoire' and 'Vuitton' - painted in blue, white and red echoing the colors of the competition. While 'XV' – the number of players on each team - appears in Roman letters on one of the panels. All adorned with angles, a lock and brass clasps identical to those used by the House since the 1860s.
 
“With this new official Trophy Travel Case, Louis Vuitton is proud to continue its commitment with rugby, highlighting its 160-year tradition of creating remarkable trunks for the most prestigious trophies in the world. It is a great opportunity to bring our “savoir-faire” to one of the world’s greatest sporting events, and once again to prove that ‘Victory Travels in Louis Vuitton’,” enthused Michael Burke, Louis Vuitton chairman and CEO.
 
Added Claude Atcher, France 2023 CEO: “Rugby World Cup France 2023 will showcase to the world all that France has to offer. This Official Travel Case is a wonderful representation of Louis Vuitton’s unique expertise and craftsmanship.”
 
In effect, Vuitton has become the go-to destination for major global sporting trophies. Besides this Vuitton Webb Ellis Cup case, it has enveloped iconic trophies such as the FIFA World Cup; the NBA’s Larry O’Brien Trophy; League of Legends; Formula 1’s Grand Prix de Monaco; Davis Cup; Roland Garros, and the America’s Cup.