242
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Palmerston North
Permanent · PALMERSTON NORTH
LOVISA
Store Manager | nz | Chartwell
Permanent · HAMILTON
Published
Feb 17, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Victoria's Secret relaunches swimwear in stores

Published
Feb 17, 2021

Victoria's Secret swimwear is set to make a comeback in stores with the launch of the 2021 swim collection. 

Paloma Elsesser featured in the Victoria's Secret Swim Spring 2021 Campaign. - Victoria's Secret


The launch includes an expanded assortment of styles including the brand's heritage styles, as well as updated silhouettes like the string bikini, new one-pieces, and styles showcasing shine straps and gold 'V' hardware details. The mix-and-match collection was equally designed with the modern bra technology that Victoria's Secret is known for. 

The swim collection will be highlighted through a campaign featuring Paloma Elsesser, Jill Kortleve, Imaan Hammam, and Taylor Hill, with a special focus on each model's individuality and personal style. 

After exiting the swim category in 2016, in order to focus on its core line of bras and panties, the brand prepared to reenter the category in spring 2019. At the time of the exit, the swim business was worth $525 million, which ended up weighing heavily on its parent company’s bottom line. 

L Brands, the Columbus, Ohio-based owner of Victoria’s Secret, announced a 1.8 percent decrease in net sales over the holiday period, as comps at the lingerie brand slipped 9 percent.

Still, L Brands and Bath & Body Works CEO, Andrew Meslow, noted that progress was being made with the business, including strong improvements in its quarter-to-date merchandise margin rate.

With the relaunch of its swim category in stores, Victoria's Secret is no doubt hoping to see a boost in its sales. 

In addition to Victoria's Secret swim, a select assortment of swimwear brands, including female founded Ayra, Baobab, For Love & Lemons (exclusive to VS), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A and more, will be available at victoriasecret.com. 

L Brands expects to report earnings per share of between $2.70 and $2.80 for the fourth quarter. The company intends to publish its Q4 financial results on February 24, 2021.

Copyright © 2024 FashionNetwork.com All rights reserved.