244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Nov 26, 2021
Reading time
3 minutes
Download
Download the article
Print
Text size

Vetements: Bitcoin boys and babes are all the rage

Published
Nov 26, 2021

Just when you thought that brands were getting back to doing live shows on runways, when along comes Vetements with another digital lookbook in an ode to Bitcoin billionaires.


Vetements Fall/ Winter 2022- 2023 - Photo: Courtesy of Vetements - Photo: Courtesy of Vetements


 
Which just about made sense, as the collection was an ode to the new wealth created by social media entrepreneurs.
 
Though, apparently, very much celebrity-shy new clients for this brand, seeing as practically every one of the 72 looks featured a mask. And in an ironic piece of mickey-taking on modern materialism, the backdrop to the static lookbook was a wallpaper made of One Million Dollar greenbacks. The print reappeared on clunky space-age boots, face masks and even a Statue of Liberty gown.

“Originally catering to royals and the aristocracy, in the early 20th century couturiers focused on a new type of clients - industry tycoons and their families, who made money with everything from oil and real estate to butter and chocolate bars,” the brand’s director Guram Gvasalia explained in a mock-up of a Wikipedia page, sent with the show press release. Which joked that the show budget was one billion dollars.
 

Vetements Fall/ Winter 2022- 2023 - Photo: Courtesy of Vetements - Photo: Courtesy of Vetements



“With the Fall-Winter 22-23 main collection, Vetements is pushing to redefine the couture and savoir-faire of the previous generations for the new era, that is defined by all-new social and economic phenomenon’s that can transform a person’s life overnight - the new wealth of Bitcoin millionaires. Someone who invested 1000 dollars in Bitcoin in 2010 would now be worth short of 80 million dollars; social media millionaires who rose to fame and wealth by simply being themselves and sharing the most private moments of their lives,” continued Guram, the brother of Demna, designer of Balenciaga.
 
The net result was a collection with all the edgy attitude and voluminous silhouettes one expects from Vetements, though often in unlikely new fabrics. The men’s and women’s double-breasted blazers and coats were cut with supreme aplomb yet made in atypical fabrics like jersey and molton wool. Though the biggest news was body stockings in fantastic prints – from industrial screws and bolts to calendars and betting slips to autumn leaves.


Vetements Fall/ Winter 2022- 2023 - Photo: Courtesy of Vetements - Photo: Courtesy of Vetements


 
The exaggerated volumes, shiny velour, wacky prints and brilliantly cut wrap cocktails all oozed streetwise glamour. However, it remains rather ironic that the DNA of Vetements; created by two Georgian refugee brothers, and referencing thrift shop, secondhand styling, should now be considered the go-to destination for Bitcoin billionaires.
 
An awful lot of people have made a lot of money from Bitcoin. As did many people during the South Sea Bubble of 1720, that era’s most famous financial collapse. But many people also lost shirts in the South Sea Bubble, including Sir Isaac Newton, and many older, wiser heads expect thousands to do so in Bitcoin, as the last people in are left holding the bag.
 
But at least when they do, they can buy one of Vetements new T-shirts as a consolation. It reads: 'Money can’t make me happy, but Vetements can.'
 
 

Copyright © 2024 FashionNetwork.com All rights reserved.