Very focuses on value with launch of ‘Everyday’ fashion and home label

By

Sandra Halliday

Published
Aug 31, 2022

Consumers’ tight budgets are very much on retailers’ minds at the moment so it’s no surprise that The Very Group’s hugely successful e-tail brand Very on Wednesday announced the launch of an extensive new own-brand collection. It features more than 700 fashion and homeware products “as part of plans to offer families even greater value, convenience and flexibility”.

It’s called Everyday and takes in women’s, men’s, and kidswear, as well as homewares such as furniture, lighting, and bedding. 

Importantly, on average across the collection the products cost some 20% less than the retailer’s existing V by Very own-brand range “and around 85% of items are available for £30 or less”.

It's a message of value that's likely to go down well in the middle of the current cost-of-living crisis and underlines the need for retailers to adapt to the changing consumer behaviour that we’ll probably see in the months ahead as wages fail to keep up with galloping inflation.

The collection was designed by the firm’s in-house team and “aims to offer great quality, affordable essentials”. With this in mind too, the fashion products “have been designed as versatile wardrobe staples to create the building blocks of stylish outfits that can be worn for many seasons”.

That means women’s printed dresses from £18, faux leather biker jackets from £45 and denim from £22. There are also school uniform essentials like two packs of unisex sweaters from £11. Home products include twin packs of reversible duvet sets from £20 and metal lampshades from £10.

The company added that it has also focused on sustainability in the products with denim produced using less water and chemicals than traditional methods do thanks to a link-up with denim finishing technology specialist Jeanologia.

Very Group retail MD Robbie Feather said: “As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”