Trussardi redesigns Coca-Cola label for centennial

By

Dominique Muret

Published
Jun 10, 2015

Trussardi has announced a partnership with Coca-Cola Italy for the Universal Exhibition in Milan. The partnership includes the design of a collection of limited edition bottles and cans and is based on two projects.

The first project consists of redesigning the famous glass bottle. Trussardi is the first fashion brand to do so, releasing the design for Coca-Cola’s 100th anniversary. The Italian luxury house will also create a capsule collection of three Coco-Cola light cans entitled "Elegantly Cool". 

Trussardi is incorporating its logo (the greyhound) and its traditional “Lizard” print coming in different colors on the bottles and cans.

The limited edition glass bottles will be present at Expo Milano 2015 in the American beverage company’s pavilion, as well as at Café Trussardi in Milan and in select Sicilian stores until fall, while the series of cans will be marketed in a selection of bars and restaurants throughout Italy until the end of 2015. 

This is not Coca-Cola’s first foray in the world of fashion. The famous soda brand has already collaborated with Karl Lagerfeld, Jean Paul Gaultier, Marc Jacobs and Moschino.