Tranoï promises more diversity and creativity than ever

By

Jean-Paul Leroy

Published
Sep 24, 2014

It promises to be a classic Tranoï held in Paris from 26 to 29 September. As in the past, 550 exhibitors will be divided between three locations: the Palais de la Bourse, the Carrousel du Louvre and Montaigne (7 roundabout of the Champs-Elysées). 

Each location will encompass a different positioning, but they will all share the creativity that is the hallmark of the show overseen by director David Hadida alongside his father Armand, the show’s artistic director. French exhibitors should account for one third of the total. “With a good deal of small, more or less artisanal companies," said David Hadida. 

The largest contingent of exhibitors will be located in the Carrousel, with 350 stands. It will also be the most open in terms of style. The next largest will be the Bourse, with 150 brands, followed by Montaigne with fifty. 

As with all its editions, Tranoï expects a sizeable contingent of foreign visitors. During the women’s show in March, 24% of visitors were French. These were followed by Italians (16%), Japanese (12%), British (6%), Germans and Americans (6% each). 

By segment, multibrand stores held a strong lead with 45% of visitors. Concept stores, meanwhile, boomed with 33%. E-shops came in at 7.8% in third. Department stores accounted for 6.3% and buying offices for 7.9%. 

David Hadida has also placed the focus on the web. For one year, Tranoï exhibitors are allowed to have a section on the website “BEEtoSEE”. Put together by Hadida’s brother Michael, the site was launched just one year ago at Tranoï in the Carrousel du Louvre. 

Tranoï has even developed a new app for smartphones. Visitors can record their progress through the show using GPS. Using the app, they can signal to their team specific stands or products worth investigating, etc. The show’s new web site will also be released for this edition. 

Even as Tranoï prepares for an edition in New York in February, the show’s organizers are confident for Paris. "Paris is fashion,” said David Hadida. “Everyone comes to Paris to exhibit and to visit. It's good that there are plenty of events like Designers Apartment organized by the Chambre Syndicale, like les Berlinois, etc. That reinforces Paris preeminent position.”