×
232
Fashion Jobs
H&M
Area Operations Manager
Permanent · AUCKLAND
LOVISA
Regional Manager
Permanent ·
FOOT LOCKER
Manager in Training
Permanent · Auckland
ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
H&M
Department Manager - Wellington
Permanent · WELLINGTON
H&M
40hr Full Time Sales Advisor - Sylvia Park
Permanent · AUCKLAND
JD SPORTS
Floor Manager - Hamilton
Permanent · Hamilton
JAY JAYS
Sales Assistant - Full Time - Jay Jays nz - Albany
Permanent · Auckland
PUMA
Assistant Store Manager - Tawa
Permanent · WELLINGTON
JACQUI E
Assistant Store Manager - Jacqui e nz - Hamilton
Permanent · Waikato
SMIGGLE
Sales Assistant - Part Time - Smiggle nz - New Plymouth
Permanent · Taranaki
JACQUI E
Sales Assistant - Casual - Jacqui e nz - Hamilton
Permanent · Waikato
VF CORPORATION
Icebreaker : Assistant Store Manager, Commercial Bay Touchlab (10 Month Fixed-Term)
Fixed-term · Auckland
VF CORPORATION
Icebreaker : Sales Associate, Keyholder - Commercial Bay Touchlab
Permanent · Auckland
JUST JEANS
Sales Assistant - Part Time - Just Jeans nz - Manukau
Permanent · Auckland
JUST JEANS
Sales Assistant - Part Time - Just Jeans nz - The Base
Permanent · Waikato
JUST JEANS
Store Manager - Just Jeans nz - Dunedin
Permanent · Otago
JUST JEANS
Assistant Store Manager - Just Jeans nz - Invercargill
Permanent · Invercargill
SMIGGLE
Sales Assistant - Part Time - Smiggle nz - Lower Hutt
Permanent · Wellington
JAY JAYS
Sales Assistant - Part Time - Jay Jays nz - Hamilton
Permanent · Waikato
DOTTI
2 x Sales Assistant - Part Time - Dotti nz - Mount Maunganui
Permanent · Bay of Plenty
JAY JAYS
Sales Assistant - Casual - Jay Jays nz- Whangaparaoa
Permanent · Auckland
Published
Sep 23, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Timberland campaign takes over Village Underground’s iconic train carriages

Published
Sep 23, 2022

Timberland’s global Built for the Bold campaign has seen it become the first-ever brand to take over Village Underground’s train carriages with its branded artwork.


Timberland



Village Underground in London’s Shoreditch is a creative cultural hub that’s housed in revamped tube carriages (as well as in shipping containers and a warehouse). The site is an apt one for an outdoor-focused brand and also one that offers more of a cool edge than the average outdoor location.

The Built for the Bold campaign is described as a “call to doers and adventurers everywhere to act boldly and believe in their potential to move the world forward”. Timberland said that by being the first brand to make its mark on the train carriages, it “aims to speak out to the local like-minded change-makers and cement its place in culture as the work- and outdoor-inspired brand that fuels the bold lifestyle”. 

It worked with local graffiti artist Roo to bring the project to life with the creative inspired by archival brand ads “that sparked interest over the years with their progressive and often irreverent attitude”.

The company added that the takeover “is a hyper-localised part of Timberland’s global campaign, which comes to life through attention-grabbing digital, mobile and out-of-home, a bold brand anthem and a product campaign”. 

Built for the Bold also showcases a line-up of emerging and established change-makers “who embrace their inner bold such as UK artist songwriter and poet Arlo Parks and rapper, producer, and Harvard guest lecturer IDK who can be seen at different touch points of the campaign”.

Copyright © 2023 FashionNetwork.com All rights reserved.