The facts behind the Fall/Winter 2022 runway trends
As memories of pandemic-induced confinements fade away, the first mask-free Fall/Winter season is bidding farewell to homewear and athleisure styles while welcoming more sleek, minimalist and sultry ensembles. This conclusion was reached by brand performance specialist after analyzing more than 73,000 photos of catwalk looks from 25 world capitals where Fall/Winter 2022 collections were presented. Below, we break down the trend forecast for the coming season.
There were few surprises when it came to the most popular brands being those that totaled the highest number of downloads in the recently launched Spotlight content tool. Leading the ranking was french brand Dior, with more than 13,000 unique downloads of its Fall/Winter 2022 runway show looks, closely followed by Chanel and Valentino, registering 11,000 and 10,000 downloads. Meanwhile Michael Kors, Bottega Veneta and Alexander McQueen were the brands with the highest average number of downloads per image.
Italian fashion houses stole the show when it came to the most sought-after looks. The most popular was none other than the opening look of the Bottega Veneta show, that included a simple white tank top paired with baggy jeans, followed by a Prada ensemble worn by supermodel Kaia Gerber and a fuchsia two-piece set by Valentino.
Among the 16 trends identified by Launchmetrics from over 1,900 photographs of 50 brands present at the New York, London, Milan and Paris fashion weeks, the study confirmed there to be a "boyish" style featured in the majority of the shows. This gender-fluid youthful style was included in 34 different brand collections and was seen in 132 photographs. In Louis Vuitton's case, up to 10% of the runway looks included this trend, with the most represented product categories being anoraks, jumpsuits and leather suits.
Meanwhile, minimalism was embraced by 32 designers, such as Rick Owens and Proenza Schouler, while the "cottage core" trend, characterized by traditional and rustic influences, was present in the shows of 31 brands, including Valli and Burberry. The least popular trends were the unstructured style, seen in the Yamamoto or Roksanda shows, as well as protective wear, found in Balmain's distinctive quilted garments.
When analyzing the looks individually, the study found that the "sexy" style was the most popular of the season, being featured in 192 outfits and representing 10% of the overall looks. Fendi, Versace and Coperni were among the brands championing this trend that accentuates bodies through tight and sensual silhouettes, and the most repeated garment was the "cut out" dress, known for its provocative apertures. In parallel, this style was also the one that registered the highest number of downloads among users of the Spotlight tool, followed by the "elegant" and "minimalist" designs, dominated by men's long coats and flowy dresses or suit pants and long sleeveless dresses.
While Paris Fashion Week was predominantly driven by the minimalist and luxurious "sensual fluidity", Milan set itself apart with sexy pieces (17% of the total) while more than half of the looks presented in London were influenced by the "royal core" aesthetic, a modern style inspired by Lady Macbeth's gothic touches that took the form of ruffled dresses and puffy coats by Simone Rocha and Paul & Joe.
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