The Big Issue launches tees with Macdonald, Preen

By

Sandra Halliday

Published
Jun 2, 2023

Socially-focused media business Big Issue Group has linked up with Teemill to launch a range of T-shirts created by four UK fashion designers. 

The sustainable T-shirts are helping to “fund its work of dismantling poverty and creating change through enterprise”.

The designers are Julien Macdonald, Preen by Thornton Bregazzi, Pearl Lowe, and Sadie Williams, and a numbers of celebrities have been wearing the new designs on social media on Friday.

The campaign has been dubbed #wearitforbigissue and the T-shirts retail at £20 each.

Macdonald said of this: “I wanted to support the Big Issue Group with an exclusive range of products inspired by my love for community and the meaningful connections we all seek to form. Everyone deserves the same opportunities and this bespoke design represents bringing communities together in order to dismantle poverty by creating opportunities and supporting each other.”

And Justin Thornton and Thea Bregazzi added of their contribution: “Inspired by the strength and vulnerability of youth growing up in the city, this design draws on the connection between childhood, your favourite toy and the meaning of comfort.”

As mentioned, the campaign has garnered support from multiple celebrities, including singer Tom Odell, actor Jorgie Porter, artists Hugo Hamlet and Lily Ashley, and Big Issue Group Ambassadors, Christopher Eccleston, Sherrie Silver, Dane Baptiste and Jack Parsons. 

Russell Blackman, MD of Commercial, at Big Issue Group, said: “We are really excited by this brilliant campaign, which not only highlights the importance of sustainable fashion but that also supports the Big Issue Group’s work supporting people out of poverty.”