Sportswear brand Bloch opens Seven Dials store

By

Barbara Santamaria

Published
Oct 15, 2018

Bloch, a women’s technical dance and activewear brand, is relocating its Covent Garden store to a 1,450 sq ft unit at Seven Dials.

Located on Monmouth Street, the store will showcase a mix of ballet street pumps, street-to-studio sneakers and the new Bloch Studio range of technical apparel and layering pieces. The new location will benefit from its proximity to dance and theatre companies within the local area.

“Seven Dials is ideal for our relocation as it is one of London’s busiest shopping districts. We will be situated in a more fashion orientated area at the heart of the West End, positioning us among emerging brands and in close proximity to the Royal Ballet School, perfect for those who desire specialist dance clothing, footwear and activewear,” a spokesperson for the brand said.

Addy Williams, senior retail portfolio Manager at Shaftesbury, added: “The arrival of Bloch at Seven Dials highlights the appeal of the destination for specialist retailers that deliver bespoke services.”

The brand will offer tailored pointe shoe fittings in-store, joining a host of retailers that offer personalisation in the area, including VanMoof, Nixon, Duke and Dexter, LeLabo, Laura Lee, Dinny Hall and Tatty Devine.