×
37
Fashion Jobs
ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
LULULEMON
Educator | Wellington New Zealand
Permanent · Wellington
LULULEMON
Store Manager | Takapuna
Permanent · Auckland
LULULEMON
Educator | Wellington
Permanent · Wellington
JD SPORTS
Apparel Department Manager - Sylvia Park
Permanent · Auckland
JD SPORTS
Part Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Full Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Casual Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
LULULEMON
Store Manager | Mount Maunganui nz
Permanent · Tauranga
LULULEMON
Key Leader | Queenstown
Permanent · Queenstown
LULULEMON
Store Manager | Commercial Bay Auckland | New Zealand | 12 Month Contract
Fixed-term · Auckland
LULULEMON
Assistant Store Manager | The Mount
Permanent · Mount Maunganui
JD SPORTS
Instore Visual Merchandiser - Sylvia Park
Permanent · Auckland
JD SPORTS
Floor Manager - New Store Opening - Manukau
Permanent · Manakau
LULULEMON
Educator | Christchurch
Permanent · Christchurch
ESTEE LAUDER
jo Malone-Britomart-Stylist-Part Time
Permanent · Auckland
LULULEMON
Key Leader | Commercial Bay
Permanent · Auckland
LULULEMON
Casual Educator | Commercial Bay
Permanent · Auckland
ESTÉE LAUDER
jo Malone London & Bobbi Brown - Beauty Advisor - Lotte Cosmetique Wellington Domestic Airport - Full Time
Permanent · Wellington
LULULEMON
Assistant Manager | Ponsonby
Permanent · Auckland
LULULEMON
Assistant Manager | Takapuna
Permanent · Auckland
ESTEE LAUDER
Mac - Retail Manager - Auckland - Full-Time
Permanent · Auckland
Published
May 9, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sports Direct launches carbon-neutral bumblebee ad campaign

Published
May 9, 2022

Sports Direct is teaming up with creative agency Cult this spring with a multi-level environmental campaign whose main focus will be on the importance of bumblebees and helping the declining population.


Image: Pixabay


It’s an unusual move for the company and the ‘Save The Bumblebees’ campaign marks the first of four upcoming campaigns for Cult and owner Frasers Group's main brands.
 
The ‘Save The Bumblebees’ TV ad, featuring the voice of actress Joanna Lumley, is also adhering to the spirit of the overall sustainable campaign, created using only recycled footage to ensure carbon-neutrality.

Cult also partnered with Getty Images to ensure all imagery was created by companies whose eco credentials were ethical.
 
Lumley was chosen because her “vocal campaigning and stance on climate change”.
 
The wider campaign includes customers who buy campaign-related mugs or bags from Sports Direct receiving a free seeded paper — “an eco-friendly gift made from post-consumer materials which germinates when planted” and includes “the most attractive plants for British bumblebees” in support of The Bumblebee Conservation Trust.
 
Emma Greenaway, head of European accounts at Cult, said: “We are delighted to have achieved our first fully sustainable shoot with Sports Direct on their Save The Bumblebees mission. This dovetails perfectly in our ambition to ensure all Cult productions moving forward are sustainable.”
 

Copyright © 2022 FashionNetwork.com All rights reserved.