242
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Palmerston North
Permanent · PALMERSTON NORTH
LOVISA
Store Manager | nz | Chartwell
Permanent · HAMILTON
By
Reuters API Fashion
Published
Jan 27, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Skinny jeans still a great fit in shrinking economy, Levi CEO says

By
Reuters API Fashion
Published
Jan 27, 2023

Reports on the death of skinny jeans have been greatly exaggerated. At least that's what Levi Strauss & Co boss Chip Bergh wants everyone to believe.

Levi Strauss


Once a wardrobe staple, skinny jean has recently lost favor among shoppers, especially after the pandemic accelerated a shift toward comfortable clothing like baggy jeans among young consumers.

Top fashion magazines such as Elle and Harper's Bazaar deemed the style "dead" following the revival of silhouettes including baggy jeans, boot cuts and bell bottoms.

However, Bergh said the company's top-selling women's items were the 311 and the 721 - both skinny jeans - although half of its revenue in the bottoms category in the quarter came from looser and baggier fits.

"The skinny jean is not going anywhere anytime soon," Bergh said.

"We're not quite to hip-hugger territory yet, but the mid-rise jean is kind of the hottest item right now. I think we're going to continue to see the shift from high- to mid- and maybe even mid- to lower rises as we go forward."

For Levi, its ramped-up efforts to diversify product lines beyond denim, are set to help it weather the dip in demand amid inflation woes.

"From my vantage point, Levi's is still a very strong brand. And in times of volatility, like we are seeing today, that'd be a great opportunity for Levi's to step in and continue to take share," Bank of America analyst Christopher Nardon said.

The 170-year-old, San Francisco-based company on Wednesday topped fourth-quarter sales and profit expectations, forecast annual sales ahead of Wall Street estimates and projected an improvement in gross margins for 2023. Its shares were up 6% in premarket trading on Thursday. 

© Thomson Reuters 2024 All rights reserved.