Skechers taps German footballer Michael Ballack for latest campaign

By

Jennifer Braun

Published
Jun 9, 2021

Skechers is teaming up with footballer Michael Ballack for a new campaign set to launch in Germany and throughout Europe this year.

The three-time German Footballer of the Year with four national championship wins will appear in multi-platform marketing initiatives in support of the brand’s performance and lifestyle collections.

The partnership comes as Europe serves as one of the brands strongest performing regions with Germany acting as an important market. 

“The energy and enthusiasm for Skechers in Germany these last few years has exceeded anything that I have seen in the more than two decades that we have been here. There is a real buzz for the brand, and Michael Ballack reflects what defines Skechers: style, quality and the cornerstone of comfort,” said Christoph Wilkens, managing director of Skechers Germany. 

“As a player, he made history in Germany and, with his personable nature and extensive fanbase, is ideal for Skechers. It’s a natural collaboration that we believe will further build awareness of our already popular men’s product offering, and for Skechers Germany, a proud moment to see a local hero in our store windows, as well as campaigns across Europe.”

Ballack began his career at his local team Chemnitzer FC and made his professional debut in 1995. As team captain, he took part in two world championships and three European championships from 2004 and is ranked eighth on the German national team all-time goals list with 42.

He joins Skechers athletes and sports icons including former English footballer and broadcaster Jamie Redknapp; ace Los Angeles Dodgers pitcher Clayton Kershaw; former quarterback and broadcaster Tony Romo; former defensive end and broadcaster Howie Long; Las Vegas Raiders coach Jon Gruden; boxer Sugar Ray Leonard; as well as golfers Brooke Henderson, Matt Kuchar, Colin Montgomerie and Billy Andrade.