Sisley continuing with its move towards high-end

By

Dominique Muret

Published
Feb 10, 2015

The relaunch of Sisley is not slowing down. The ready-to-wear line from the Benetton group continues to stand out from its parent company by emphasising its very specific identity with "a sexy and innovative style" and above all a more upmarket offering in terms of the products, following in line with Liu Jo, Pinko and even Twin-Set.

"We are in the process of reviewing our entire sales network, particularly in Europe and the Middle East. The idea is to create partnerships, as we recently did in Turkey, with exclusive distributors who know their market well in order to help us develop the brand there following our new strategy," concluded Paolo Battacchi.

In addition to the considerable investments in Italy in 2015, the next steps in the expansion of Sisley include France, Scandinavia and Eastern Europe.