Silas Capital invests in accessories start-up Bellroy

By

Gabriella Lacombe

Published
Apr 10, 2019

New York-based emerging growth equity firm Silas Capital has announced its latest investment partnership with Australian accessories start up, Bellroy. 

Bellroy's product line includes its core assortment of men's and women's wallets with an average price range between $59 and $249, as well as other accessories like backpacks, bags, pouches, work and travel accessories and phone cases. A Certified B Corporation, Bellroy focuses on creating sustainable products, eliminating toxins from its products and packaging, seeking biodegradable or recyclable materials, reducing waste and energy consumption throughout production and reducing the company's overall environmental impact. 

Bellroy's COO, Lina Calabria, said: "We've always focused on how we can use our business to make the world a better place – via responsible business practices and sustainable manufacturing principles. We're excited to partner with Carter, Frank and Brian to further that mission, while leveraging their e-commerce and wholesale experience to continue to drive revenue growth, especially within our core U.S. market."

Launched in 2010 and currently maintaining 150,000 followers on Instagram, the accessories brand distributes its products across over 100 countries via the Bellroy e-commerce platform as well as digital marketplaces like Amazon and Tmall. Its distribution partners include Nordstrom, Barneys New York, John Lewis, David Jones, Patagonia and Huckberry.

In a press statement, Silas described Bellroy as having a "unique combination of design, function and permission to extend across product categories." The investment firm said it focuses on category leading brands within the emerging growth segment of the consumer landscape. Through its partnerships, the firm invests capital and offers access to its e-commerce and digital resources, as well as more traditional wholesale and retail channels, to help these companies grow.