243
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Palmerston North
Permanent · PALMERSTON NORTH
Published
Dec 11, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Russell & Bromley struggles in latest year as sales and profits fall

Published
Dec 11, 2018

Upscale footwear specialist Russell & Bromley saw a third consecutive year of declining sales in 2017 with revenue falling to £100.6 million while operating profit dropped by £11.6 million to only £6.7 million.


Russell & Bromley


The company’s sales were as high as £117.6 million as far back as 2013 and the latest profit figure is also well below what it earned then. It shows a retailer battling against a number of issues in its business.

It cited sterling depreciation, increased business rates and a higher national minimum wage as having a negative impact on its profit figure, but Karla Rendle, Senior Retail Analyst at GlobalData, believes that “the difficulty of selling at full price will have also come into play as shoppers have become accustomed to regular discounts and promotions in the footwear sector.”

The analyst also believes that the company needs to “better justify its prices to shoppers by showcasing its quality credentials and value for money, or it risks its 1.3% UK market share falling further.” 

She thinks the retailer is missing a trick by not operating more concessions. It has just two concessions in Fenwick department stores.

And she’s recommending that it pursue opportunities through online retailers such as Farfetch, which could “also widen access to shoppers while maintaining its premium reputation.”

Another key area the analyst say it’s missing is the younger shopper given that its core customer is aged 35-55. She’s recommending greater investment in next-day click & collect, cheaper delivery options, and also that it should consider using high-profile influencers to make more of an impact on social media.

Copyright © 2024 FashionNetwork.com All rights reserved.