Present in Paris with its boutiques on Avenue Montaigne and Place de la Madeleine, Ralph Lauren has chosen a prestigious hotel that was built in 183 at 173 Boulevard Saint-Germain for its biggest European flagship.

Front of the boutique on the Boulevard Saint-Germain

Beyond the sales area, this unique location, which covers some 2,150 metres squared, hides some surprises: a restaurant – Ralph’s – and the Watch Salon, dedicated to watches.

With its own entrance, this last exhibits the three lines of watches from the brand on the ground floor (developed under the joint venture between Ralph Lauren and Richemont, Ralph Lauren Watch & Jewelry, created in 2008).

As for the restaurant, it aims to “put hospitality and food in the pure American tradition to the fore,” stated the group.

By Julie Mangaud (English version by Jonathan Fulwell)