Pure London to showcase Sicilian labels

By

Nigel TAYLOR

Published
Jul 4, 2022

Sicilian fashion designers, artisans, and brands will be out in force  at the Hyve Group organised Pure London show this month (17-19 July).

Regione Siciliana, which will be showing in the UK for the first time, featuring a range of 12 fashion, accessories and jewellery brands, include Marinella Stornello - Barocco Oro, Danié, Fiori D'Arancio, Curtis, Scocca, Ferdinando Patermo, Factory Melilli, Marianna Vigneri, Syrtaria, Ayoune, Pikla, and Federico Price.

Regione Siciliana said many young Sicilian fashion designers “are rediscovering the value of craftsmanship and will use Pure London as a springboard to showcase [these] creations”.

Mimmo Turano, councillor for productive activities of the Sicilian Region added: “A Sicilian presence [at Pure London] will be enhanced with the artistic images created by the photographer Giulia Parlato which portray the 'Giovinetto di Mozia', an artwork that, thanks to Antonino Salinas Archaeological Museum in Palermo, will accompany the Sicilian collective.”

Robert Sapwell, European Development Director, UK Division, Hyve Group added: “Pure London looks set to return after a two-year Covid break with an even stronger international presence.

"It is very encouraging to see how much international business has opened this year and as we continue in our commitment to deliver diverse and exciting new international brands for our audience, Regione Siciliana joins a host of global businesses with a real appetite to enter the UK market.”