Public School teams with Fitbit on capsule collection debuting at NYFW

By

Dani Greene

Published
Feb 11, 2016

Wearable technology leader Fitbit just announced that it has collaborated with Public School on a collection of urban chic accessories for Fitbit Alta. The collection of interchangeable wristbands weds Fitbit’s sleek styling and Public School’s edgy urban design. 

The collection will be featured in Public School’s Autumn/Winter 2016 Women’s Collection runway show on February 14 during New York Fashion Week and is expected to be available for purchase later this year via Fitbit’s website and select retailers. The bands are priced between $29.95 and $99.95 USD.

“We draw our inspiration from New York City’s vibrant, active street culture and the people that surround us where we work, live and thrive,” said Public School co-founders Dao-Yi Chow and Maxwell Osborne. “As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users. Together with Fitbit, our vision is to help people move effortlessly from day-to-night with a look that reflects their unique style and attitude – and motivates them to stay healthy and fit.”

Public School, founded in New York City in 2008, designs and manufactures urban-themed streetwear apparel for men and women.