Procell launches vintage denim collection on Depop

By

Robin Driver

Published
Nov 29, 2018

Cult NYC vintage store Procell has teamed up with London-based resale app Depop to add a limited-edition denim collection to the social shopping platform.
 

The “Procell:Denim” collection features vintage pieces from a wide range of brands, from Carhartt, Levi’s Silvertab and The North Face by Robert Comstock to Gaultier Jeans and Christian Dior, and even includes a pair of Ikea staff jeans.
 
Unsurprisingly, the offering is predominantly made up of jeans, denim jackets, shorts and overalls, but more original items include a Fendi batwing sleeve dress ($275) and a Gaultier - JPG Jeans peasant top ($100).

Prices range from $35 for a pair of Levi’s jean shorts to $1,900 for a Gaultier Jeans dragon pattern jacket and pants set, but most pieces come in under $500.
 
Procell first teamed up with Depop in May of this year, bringing a selection of nostalgia-heavy 90s apparel, accessories and memorabilia to the platform.
 
Since securing $20 million in funding in January, Depop has been busy with its expansion into the US, which has included the opening of its first ever store in LA in March, followed by the inauguration of a New York location in August.
 
The social shopping platform is no doubt looking to take full advantage of the growing US apparel resale market, which is estimated to be worth $44 billion by 2022, according to a study published by ThredUp earlier this year.
 
The “Procell:Denim” collection became available on Procell’s Depop store on Wednesday, November 28, with select pieces available at Depop’s New York brick-and-mortar location.