Not Just A Label introduces NJAL+

By

Barbara Santamaria

Published
Feb 14, 2019

Not Just A Label, the online platform for emerging design, has unveiled NJAL+ - a new a membership programme designed to meet the needs of designers and support the growth of their business.

Under this programme, NJAL+ members will enjoy a range of benefits from discounted hotel stays and access to NJAL’s new e-commerce store to marketing to educational webinars.

For a monthly fee starting from $49 a month, the programme allows designers to make their NJAL profile shoppable by linking it with their own online shops. Charging no commission or referral fees, the initiative makes e-commerce more affordable for up-and-coming designers looking to be discovered by global consumers.

Described as “a custom tool-kit that is designed to save designers money at every level of their business”, NJAL+ also offers access to trade shows including Premiere Classe and shipping deals with UPS and DHL.

Not Just A Label partnered with more than 20 companies, including hotels such as Nomad hotels and The Standard Hotels; car rental companies like Avis, software firms; trade show events such as Coterie in the US, Tranoi in Paris and Who’s Next; and PR firm Starworks.

The platform will invest a part of membership fees in digital marketing campaigns to further promote the brands and drive traffic to the site.