New Look adopts key omnichannel order management solution

By

Nigel TAYLOR

Published
Mar 25, 2022

New Look wants to be “more nimble, agile and responsive to fast-paced and ever-changing consumer expectations”. Reacting to “customer demand for frictionless commerce”, the UK fashion and lifestyle retailer has chosen Manhattan Associates’ Active Omni order management system to provide it with “a single view of inventory across all customer touchpoints”.

The system "will enable New Look to maximise full-price sales by surfacing inventory availability across all channels” while enhancing “existing store capabilities, allowing for added omnichannel functionality such as store fulfilment”.

Tristan Holiday, logistics director at New Look said: “In our stores and online, we aim to bring the brand to life and create a fun, accessible shopping experience for our customers. Working with Manhattan Active Omni will provide the technology foundation to allow us to constantly review our fulfilment network and realign it accordingly, matching the ever-changing needs of our customers.

“Whether it’s our online offering which has hundreds of new lines added every week, home delivery, order in-store, or Click & Collect, Manhattan Active Omni will enable New Look to constantly innovate and to deliver a seamless brand experience for our customers, be that in-store, online, in-app or even across social media.”

Craig Summers, managing director at Manhattan Associates UK & Ireland, added: “[Our] order management system will enable New Look to integrate to more stock sources and marketplaces, increase visibility of inventory, ship products faster and more profitably from stores and warehouses and offer its customers more of what they want, when and how they want to receive it.”