New Era gets involved in European basketball

By

Olivier Guyot

Published
Jun 19, 2014

As a partner of the NBA, New Era produces hats for the American basketball league’s many teams. The New York brand is also partners with both the American baseball and football leagues.

Now, for the first time the brand has signed a similar agreement in Europe with Euroleague Basketball. The brand is an official partner of the league’s championship and its Final Four.

The agreement, which sees New Era producing caps for the teams that have qualified for the Final Four, will run for three years, until the end of the 2016-2017 season.

All products will be available in the team, New Era, and multi-brand stores.