Moncler appoints Nike alum to new role of chief brand officer

By

Dominique Muret

Published
Jun 2, 2021

In order to prepare for its post-pandemic relaunch and face up to an increasingly competitive market, Moncler has created the role of chief brand officer. And to fill this new position, the brand famous for its down jackets has called on Gino Fisanotti, a seasoned marketing executive, whose solid experience in the sportswear sector notably includes more than 20 years spent at Nike. 

Having trained as an architect, the Argentine executive joined the American sports equipment company in 1997, going on to serve in a range of positions, including, most recently, global brand creative, a role which he was the first to occupy at Nike. During his two decades at the brand, he also led retail and marketing in Latin America and Europe. 

Fisanotti joins Moncler on June 7 and will report directly to the brand's CEO, Remo Ruffini. In a release, the company explained that it has created the new role of chief brand officer to "address the brand architecture, strategy and storytelling across all touchpoints while supporting the company in embracing a new concept of luxury."

In parallel to this new appointment, the company has announced that its current chief marketing and operating officer, Roberto Eggs, who first joined Moncler in 2015, will take on the role of chief business strategy and global markets officer. 

"In a continuously and rapidly changing business environment, it is increasingly critical to be able to maintain a relevant brand identity that resonates with the spirit of the times by building a community, creating experiences beyond products, and continuing to stand for a powerful and authentic purpose," added Moncler.