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ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
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Permanent · Wellington
LULULEMON
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Permanent · Auckland
LULULEMON
Educator | Wellington
Permanent · Wellington
JD SPORTS
Apparel Department Manager - Sylvia Park
Permanent · Auckland
JD SPORTS
Part Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Full Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Casual Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
FOOT LOCKER
Part-Time Sales Associate
Permanent · Christchurch
LULULEMON
Store Manager | Mount Maunganui nz
Permanent · Tauranga
JD SPORTS
Assistant Store Manager - New Store Opening - Manukau
Permanent · Auckland
LULULEMON
Key Leader | Queenstown
Permanent · Queenstown
LULULEMON
Store Manager | Commercial Bay Auckland | New Zealand | 12 Month Contract
Fixed-term · Auckland
LULULEMON
Assistant Store Manager | The Mount
Permanent · Mount Maunganui
JD SPORTS
Instore Visual Merchandiser - Sylvia Park
Permanent · Auckland
FOOT LOCKER, FOOT LOCKER
Part-Time Sales Associate
Permanent · Auckland
JD SPORTS
Floor Manager - New Store Opening - Manukau
Permanent · Manakau
JD SPORTS
Footwear Supervisor - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Apparel Department Manager - New Store Opening - Manukau
Permanent · Manakau
JD SPORTS
Back of House Supervisor - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Apparel Supervisor - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Pos Supervisor - New Store Opening - Manukau
Permanent · Auckland
By
AFP-Relaxnews
Published
Jun 20, 2022
Reading time
2 minutes
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Meta reveals more details on its step into digital designer fashion

By
AFP-Relaxnews
Published
Jun 20, 2022

Web giant Meta is making a major move into the world of fashion after unveiling details of its first digital clothing store. And the firm isn't doing things by halves for the launch of this new kind of retail outlet, called the Meta Avatars Store, offering creations from the likes of Balenciaga, Prada and Thom Browne. A whole world of luxury available in a matter of clicks.


DR



Getting kitted out in Prada clothing isn't within everyone's reach -- far from it -- but digital fashion could make clothing from the biggest luxury fashion houses more accessible. You might not be able to show off these purchases in the street, but digital fashion buys can be showcased on social networks, and in the metaverse, by dressing your avatar as never before. This is, in any case, the idea behind the recently unveiled project from the Meta group, helmed by CEO Mark Zuckerberg, which is gearing up to launch its first digital clothing store, the Meta Avatars Store.

It was via an Instagram Live that Mark Zuckerberg and Eva Chen, vice president of fashion partnerships at Instagram, announced the news, mentioning a new storefront for the avatars of Facebook, Instagram and Messenger users, although the existing free clothing options will remain. This new kind of store is expected to begin rolling out this week in several countries, including the United States.

Initially, users will be able to purchase designer outfits from Balenciaga and Prada -- two brands that have already experimented with some of the possibilities of the metaverse -- but also Thom Browne. Accessible luxury, in short, although the web giant has not yet said anything about the prices of these digital clothing items. However, it did say that the store will be enriched over time by clothes designed by other major fashion houses.

The first pictures unveiled by Eva Chen and Mark Zuckerberg show a motorcycle suit, a Balenciaga hoodie, as well as outfits spotted during the last Thom Browne shows -- and worn by a crowd of celebrities during the last Met Gala. All of these choices are likely to find favor with consumers. "Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy," said Meta's CEO.

While many in the fashion sector initially set about presenting NFT collections, they are now gradually moving into digital fashion, another possibility offered by the metaverse. DressX is one of the specialists in this market, but brands such as Gucci, Balenciaga, Nike, Tommy Hilfiger and even UGG have already made some inroads via partnerships with Zepeto, Roblox or Fortnite, giants of social gaming.
 

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