Mellerio names Christophe Mélard as new managing director

By

Godfrey Deeny

Published
Oct 20, 2021

Mellerio has named Christophe Mélard as new managing director of the historic jewelry marque that claims to be the oldest family-owned prestige brand in France.

 
Founded in 1613, Mellerio has been owned and managed by the same family for 15 generations. It is also believed to be the first jeweler to open a boutique in the vicinity of Place Vendôme, still today the mecca of high-end jewelry brands.
 
In a release, the house said the appointment of Mélard underlines Mellerio's desire “to define and deploy a new strategy for brand growth and visibility."

Today, Laure-Isabelle Mellerio, president and artistic director, and Côme Mellerio, secretary general, represent the 15th generation of family to manage the house.
 
“I am delighted that Christophe Mélard has arrived at the helm of our company as our new managing director.
His experience and understanding of what it takes to succeed in our industry will help us identify the elements
that will take our unique, historic brand into a bright future,” said Laure-Isabelle Mellerio.

 
Mélard has held multiple positions in luxury, notably within Kering between 2005 and 2015, for instance as CEO of Sergio Rossi. He also served as an advisor for investment funds while joining the founding teams on various brand launch projects in fashion like Golden Goose; Kujten cashmere; fine jewelry like Ginette NY and Yannis Sergakis; and high-end perfumery like Roos & Roos.
 
“I am delighted to come on board at Mellerio in my new role as managing director and help write the next
chapters of the company’s five-hundred-year story. It will be my privilege to renew and refresh the brand on the
domestic and international stage. The launch of our first collection of fine jewellery, created by Laure-Isabelle
Mellerio, is a major step in our development strategy and will give us greater exposure to a younger, wider and
more cosmopolitan audience," added Mélard.