×
273
Fashion Jobs
H&M
Visual Merchandising Manager - Sylvia Park
Permanent · AUCKLAND
LOVISA
Regional Manager
Permanent ·
ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
ADIDAS
Store Manager, Adidas Westgate Factory Outlet
Permanent · AUCKLAND
PUMA
Holiday Casual Sales Associates - te Rapa
Permanent · HAMILTON
UNDER ARMOUR
Store Manager - Amazon - Glenfield
Permanent · AUCKLAND
H&M
Department Manager - Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager - Wellington
Permanent · LOWER HUTT
H&M
28hr pt Sales Advisor - Flagship Store Commercial Bay
Permanent · AUCKLAND
H&M
Department Manager - Riccarton
Permanent · CHRISTCHURCH
PUMA
Retail Supervisor - Onehunga
Permanent · AUCKLAND
PUMA
Sales Associate - Onehunga
Permanent · AUCKLAND
PUMA
Holiday Casual Sales Associates - Onehunga
Permanent · AUCKLAND
PUMA
Holiday Casual Sales Associates - Hornby
Permanent · CHRISTCHURCH
ADIDAS
Retail Professional (Part Time) - Adidas Newmarket Bcs
Permanent · AUCKLAND
ADIDAS
Expressions of Interest (Retail Professionals) - Adidas Auckland Airport re-Opening
Permanent · AUCKLAND
ADIDAS
Retail Professional (Part Time) - Adidas Hornby
Permanent · CHRISTCHURCH
ADIDAS
3ic - Adidas Hornby FO
Permanent · CHRISTCHURCH
ADIDAS
Retail Professional (Part Time) - Adidas Britomart Ocs
Permanent · AUCKLAND
ADIDAS
Assistant Store Manager - Adidas Newmarket Bcs
Permanent · AUCKLAND
ADIDAS
Casual Retail Professional - Adidas Onehunga FO (Christmas)
Permanent · AUCKLAND
ADIDAS
Casual Retail Professional - Adidas Westgate FO (Christmas)
Permanent · AUCKLAND
Published
Sep 28, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Many consumers to spend less this festive season says Gartner study

Published
Sep 28, 2022

It may not be a merry Christmas for many in global retail as the holiday shopping season looms with a new study showing consumers are planning to spend less than last year. The study from Gartner suggests inflation is the big worry for shoppers in 2022.


Image: Pixabay



It found that 28% of consumers are planning to spend less this holiday season with only 10% planning to spend more. And for the latter group, the additional spending plans are less about splashing out on extra gifts and more about accepting that prices are higher and they’ll have to spend more to simply stand still.

The researcher spoke to 306 consumers and found that 48% are planning to start shopping in October or November this holiday season, with 16% of consumers now shopping year-round for holiday gifts. 

“While consumers have increased their discretionary spending in the past few years, inflationary pressure is impacting their spending plans for this holiday season,” said Kassi Socha, director analyst in the Gartner Marketing Practice. “This hesitancy around budgets, coupled with new timing from consumers regarding their holiday shopping, will challenge marketers to have an always-on approach that will stress the need for omnichannel adoption.”

Given that inflation is front of mind for most consumers, its no surprise that 65% identify price as one of three key factors in their gift decision-making this year. The other two are value (53%) and free shipping (51%). They all boil down to the same thing — shoppers want to get the most of out every dollar, euro, and pound.

The survey also showed that gift cards are the top category this year (perhaps also inspired by the desire not to waste money). The good news is that apparel and accessories come next.

So where will shoppers get their inspiration this year? Some 35% said it’s all about friends’ and family’s wish lists, with 22% citing Google search, 21% friends’ and family’s previous purchases, 18% brand websites, 16% online reviews, 11% brand emails and 10% catalogues. 

It’s interesting that online sources that grab a lot of attention are pretty low down on the list — Instagram, as well as online articles in general and Youtube, score 7% each, Pinterest 6%, Facebook 4%, TikTok and influencers 2% each, and blogs and brand messages 1% each.

As for where consumers will shop, physical stores may have bounced back post-pandemic, but consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021.

Copyright © 2022 FashionNetwork.com All rights reserved.