244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Jan 10, 2023
Download
Download the article
Print
Text size

M&S tests virtual try-on tech in stores with Jaeger brand

Published
Jan 10, 2023

M&S and technology company Zyler have partnered to deliver an in-store virtual try-on experience, initially through its Jaeger fashion brand. The technology is being trailed at the retail giant’s London, Oxford Circus and Harrogate stores.


Zyler/M&S


The introduction of the technology “provides a personalised shopping journey where customers become the model”, says Zyler.

It allows shoppers to add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Zyler CEO Alexander Berend describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. 

“Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. 

He adds: “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.

Virtual try-on technology has been steadily rolled out across the fashion and beauty sectors, but mostly reserved for online, so it will be interesting to see how the experience will be adopted  by shoppers in-store.

Copyright © 2024 FashionNetwork.com All rights reserved.