Lounge lingerie opens first store with Covent Garden pop-up

By

Nigel TAYLOR

Published
Dec 8, 2022

Online lingerie retailer Lounge has opened its first ever pop-up store in London’s Covent Garden. Opening until 11 December, the temporary store marks the brand’s first step into physical retail.

Situated on St James Street, “the pop-up is positioned perfectly for Christmas shoppers and is looking to attract new customers to the brand as well as give long-time Lounge fans the chance to shop for their favourite pieces in person”, the retailer said.

Exclusively, the ‘Comfort made Sexy’ brand will be selling tops and bottoms separately in the store, normally sold as sets. The store also offers customers “the experience of finding their favourite sets in the perfect fit, with an in-store expert bra fitter available”.

Featuring premium Scandi design, “the store is a reflection of the brand's signature style and will be an exclusive opportunity for our customers to immerse themselves in the brand's physical presence”, it added.

Other store features include mix-and-match thongs & briefs in a buy-2-get-1-free deal; selling bestsellers across underwear, apparel and sleep collections; limited edition crew necks; the first 500 people through the door receiving a free-thong-with-purchase.