Levi Strauss appoints new head of South Asia-Middle East and Africa

By

Benjamin Fitzgerald

Published
Jun 16, 2022

Levi Strauss & Co. announced on Wednesday the appointment of Amisha Jain to the role of senior vice president and managing director of South Asia-Middle East and Africa (SAMEA).

The San Francisco-based company said Jain will be responsible for leading the company’s operations in SAMEA and ensuring that the region continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe.

A retail veteran, Jain boasts more than 20 years of experience across multiple industries including physical and digital retail, consumer goods and technology and has a strong track record of leading profitable, sustainable growth and transformation initiatives in both multinational and domestic companies in India.

Jain joins Levi Strauss from Zivame, India's number one intimate-wear brand and platform, where she served as chief executive officer. During her tenure there, the executive scaled the business nine times in three years before the business was acquired by Reliance Group in 2020.

“We are thrilled to welcome such a dynamic, proven leader to the company,” said Seth Ellison, executive vice president and chief commercial officer of Levi Strauss & Co.

“Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”

Jain comes to the role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous senior vice president and managing director of SAMEA, is currently Levi Strauss & Co.’s senior vice president and managing director of the U.S. and Canada.

The appointment comes two months after Levi's announced plans to expand its retail presence in its East Asia Pacific region. The U.S. denim maker said it plans to rollout stores this year in countries including Japan, Australia, Indonesia, Singapore, Malaysia and Thailand.