L’Oréal Paris picks Paris Military Academy as venue for fifth show
Paris Fashion Week will take place from September 26 to October 4, with 105 labels presenting their Spring/Summer 2023 collections. L’Oréal Paris, official partner of the event, will also be staging its by now traditional Parisian fashion show.
In October 2021, the global beauty giant’s flagship brand chose the Trocadéro and Human Rights Plaza, rechristened for the occasion ‘plaza of the rights of men and women’, as the show's backdrop. This year, the event, which is open to the public, will be held at the Ecole Militaire (military academy).
The fifth edition of the L’Oréal Paris show is scheduled at 8 pm CET on October 2, in this history-filled venue in the French capital’s 8th arrondissement, home to the academy where military officers are trained.
"The global brand ambassadors of L'Oréal Paris will tread the runway to embody a message of emancipation and self-confidence, proclaiming the beauty brand’s wholehearted commitment to stand alongside all women, as well as its desire to bring its vision to the heart of the most unforgettable Parisian monuments. This major event will be open to the public and broadcast worldwide,” said L’Oréal Paris in a press release, without providing for the time being any further information about the show's programme and its star participants.
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