King’s Cross retailers launch pre-Christmas 'United We Shop' campaign

By

Nigel TAYLOR

Published
Nov 27, 2020

Over 30 retail brands from across the London’s King’s Cross and Coal Drops Yard retail destination have launched a combined ‘United We Shop’ campaign, supporting the area’s extensively redeveloped shopping streets and retail destinations.

In what they call “unprecedented times” the campaign aims to encourage Londoners to ‘shop physical’ in the crucial run up to Christmas. It's asking shoppers "to act now to protect the world-class retail community not only in King’s Cross but also across London and the UK”.

They said the campaign “aims to celebrate the joy, atmosphere, personal interactions and engagement that can only be experienced when shopping in store”. 

Following months of lockdowns and forced closures, December 2020 is going to be more important than ever as retailers hope to capture two months of Christmas shopping spend in just three weeks.

So from the reopening of non-essential stores on 2 December, the community of retail brands in King’s Cross and Coal Drops Yard will be hosting some exclusive offers. These will include up to 40% off selected items for purchases made in store, gifts with purchase, and ‘only-in-store’ initiatives.

Deputy Mayor of London for Business, Rajesh Agrawal, said: “Businesses continue to face enormous challenges as a result of the fight against coronavirus. Supporting retailers over the Christmas period will help them now and in the future, as they have a key role to play in London’s economic recovery – particularly in areas like King’s Cross and Coal Drops Yard”.

James Rayner, retail lead at King’s Cross, added: “The UK government implemented the ‘Eat Out to Help Out’ scheme earlier this year as a result of the pandemic and as yet no such initiative has been developed on behalf of the retail sector who are in equal need of consumer support. Until Now. Our retailers have come together to ask their valued customers and fellow Londoners to show their support and help keep our nation's shops alive”

Retailers taking part in the four week initiative include Nike, Paul Smith, SpaceNK, Sweaty Betty, Wolf & Badger and Boutique by Shelter.