Jimmy Lion aims to reach 9 million euros in 2023 by focusing on internationalisation, diversification

By

Eva Gracia Morales

Translated by
Roberta HERRERA

Published
Jun 7, 2023

The sock company Jimmy Lion closed 2022 with sales amounting to 6.4 million euros. In 2023, the company has set its sights on achieving a turnover of 9 million euros. To accomplish this goal, Jimmy Lion is focusing on two key aspects: the internationalisation of its sales network and the diversification of its product catalog.

In the past year, Jimmy Lion witnessed a 40% increase in online sales, with international markets accounting for 70% of purchases through this channel. In terms of retail, the company launched eight pop-up stores, including two in France, introducing this commercial format to the country.

Additionally, Jimmy Lion forged agreements with international agents and distributors to expand its multi-brand presence beyond Spain's borders.

Continuing along the same trajectory as 2022 but with heightened ambition, Jimmy Lion plans to launch around 20 temporary stores in various European cities this year. To spearhead this initiative, the brand has hired Serena Andreotti, formerly from Havaianas, as the new head of retail.

The company's focus on reinforcing its retail presence through pop-ups and wholesale partnerships will primarily concentrate on key markets such as France, Italy, Germany, the United States, and Canada.

Founded in 2014 by Felipe Cortina and Álvaro Gomis, Jimmy Lion is simultaneously working on expanding its product catalog in 2023. In April, they introduced a new line of socks for cycling and running made from Econyl, a material created from recycled nylon waste rescued from landfills and oceans. It also plans to release a collection of T-shirts made from organic cotton in the near future, according to the company.