Jennifer Aniston's haircare brand LolaVie enters Ulta Beauty

By

Jennifer Braun

Published
May 16, 2023

Jennifer Aniston's haircare brand LolaVie announced on Monday a partnership with Ulta Beauty, marking its official entry into brick and mortar.

As part of the partnership, the full range of LolaVie products are now available in all Ulta Beauty locations and on Ulta.com, including the Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo, and Restorative Conditioner. 

LolaVie made its debut in September 2021 with the mission to deliver the finest clean, high-performing, naturally-derived haircare.

"The idea for LolaVie started years ago," said Aniston. "We launched in 2021 and since then, the brand's success has exceeded my wildest expectations! Now, we're launching into Ulta Beauty, the largest beauty retailer in the U.S. I'm thrilled that more people can experience and witness the magic of LolaVie for themselves online at Ulta.com and now in-store!”

Ulta Beauty stores are designed to ignite curiosity and serve as physical epicenters for beauty discovery, play and self-expression. LolaVie said that the partnership was a natural next step for the company's next phase of growth.

"I'm delighted to welcome LolaVie to our assortment and can't wait for new and existing guests to discover Jennifer's thoughtfully created award-winning products at Ulta Beauty," added Monica Arnaudo, chief merchandising officer, Ulta Beauty. 

"With beauty enthusiasts continuing to prioritize their personal values, we're proud to exclusively offer a brand that aligns so seamlessly with conscious-minded consumers seeking effective solutions that are both good for people and the planet. We know our guests will embrace LolaVie with enthusiasm and we're thrilled to be part of this exciting next chapter helping unlock new possibilities for her brand."