Japanese luxury resale firm Valuence debuts Allu USA for North America entry

By

Benjamin Fitzgerald

Published
Apr 28, 2022

Japanese luxury resale firm The Valuence Group announced on Wednesday the launch of Allu USA, an English language e-commerce site and selling studio, catering to the sustainable luxury market in America.

The Tokyo-based Valuence Group said Allu USA serves to bring the company's "art of luxury authentication in the Japanese market," to the United States, having "refined the system of reselling highly sought-after pre-owned luxury products," according to a press release.

In a similar set-up to Allu in Japan, Allu USA will boast an e-commerce platform dedicated to the local U.S. market, as well as a physical store, dubbed the 'Selling Studio', located in New York's Soho, where shoppers can browse and bring clothes in for resale.

In a market dominated by U.S. luxury resale platforms including The RealReal and Rebag, Masaaki Hori, president of Valuence International USA, the operator of Allu USA, ​said his company's point of difference lies in its Japanese service and quality.

"The true luxury of our product offering is in the authentication, quality and condition of our products, as well as our signature customer service in the spirit of traditional Japanese hospitality.”

Founded in 2011 in Tokyo, The Valuence Group operates the Allu brand in Japan brand via an ​luxury online store and two physical locations in Tokyo.

The company retails authentic products from a wide selection of pre-owned luxury bags, watches, jewelry, and other rare luxury brand accessory items including Hermes, Chanel, Gucci, Louis Vuitton, Cartier, Bvlgari, Rolex and Audemars Piguet.