244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Jan 27, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Instagram offers advice to beauty and fashion brands

Published
Jan 27, 2019

For the first time on Thursday 24 January, Instagram organised a master class in Paris for fashion and beauty brands. The event brought together more than 300 players from these sectors, who spent three and a half hours listening to advice from Eva Chen, an influencer with more than 1 million followers on Instagram, who also happens to be the social network's first head of fashion partnerships. 


Eva Chen (far left) - FashionNetwork.com


"The first reason that we organised this event was to respond to a real demand from brands who want to know how to improve their strategy on Instagram and how to have access to all our tools. We took advantage of the fact that Eva Chen, who's a specialist in fashion, and her teams are in Paris to put something together. We're a small team and we don't always have the time to reply to each brand individually," explained  Julie Pellet, who leads Instagram's brand development in southern Europe.

Although a similar meeting dedicated to fashion was organised by Instagram last December, this was the first event of its kind in France and the social network invited more than 300 brands to attend: from young labels like Patine, Make My Lemonade and Aime Skincare, the brand recently co-founded by Mathilde Lacombe, to established luxury labels such as Dior and Louis Vuitton


Instagram's fashion and beauty master class was attended by over 300 brands - FashionNetwork.com


At the heart of the questions posed by the various brands was one major concern: how to gain visibility on such a crowded network? Creating exclusive content, employing more specific hashtags and using Instagram's video tool were just some of the suggestions given by Eva Chen. 

"Visibility is crucial, especially for small and mid-sized companies, but it's not the only objective for brands, who also want to know how to generate sales through Instagram," continued Pellet. In March 2018, Instagram launched Instagram Shopping in France, a tool which facilitates purchases by allowing users to discover additional information about products. The social network has plans to continue tweaking and improving the function over time. La Redoute, one of the beta testers for Shopping, has reportedly seen 45,000 extra visits to it's e-commerce site thanks to the Instagram tool. 

Copyright © 2024 FashionNetwork.com All rights reserved.