×
46
Fashion Jobs
ESTEE LAUDER
bb/cl/el/jm/lm/Mac/tf - Freelance Consultant - Auckland - on-Call/Freelance
Permanent · Auckland
LULULEMON
Store Manager | Takapuna
Permanent · Auckland
LULULEMON
Educator | Wellington
Permanent · Wellington
JD SPORTS
Apparel Department Manager - Sylvia Park
Permanent · Auckland
JD SPORTS
Part Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Full Time Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Casual Sales Assistant - New Store Opening - Manukau
Permanent · Auckland
FOOT LOCKER
Part-Time Sales Associate
Permanent · Christchurch
LULULEMON
Store Manager | Mount Maunganui nz
Permanent · Tauranga
JD SPORTS
Assistant Store Manager - New Store Opening - Manukau
Permanent · Auckland
LULULEMON
Key Leader | Queenstown
Permanent · Queenstown
LULULEMON
Store Manager | Commercial Bay Auckland | New Zealand | 12 Month Contract
Fixed-term · Auckland
LULULEMON
Assistant Store Manager | The Mount
Permanent · Mount Maunganui
JD SPORTS
Instore Visual Merchandiser - Sylvia Park
Permanent · Auckland
FOOT LOCKER, FOOT LOCKER
Part-Time Sales Associate
Permanent · Auckland
JD SPORTS
Floor Manager - New Store Opening - Manukau
Permanent · Manakau
JD SPORTS
Footwear Supervisor - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Apparel Department Manager - New Store Opening - Manukau
Permanent · Manakau
JD SPORTS
Back of House Supervisor - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Apparel Supervisor - New Store Opening - Manukau
Permanent · Auckland
JD SPORTS
Pos Supervisor - New Store Opening - Manukau
Permanent · Auckland
ESTEE LAUDER
jo Malone-Britomart-Stylist-Part Time
Permanent · Auckland
Published
Oct 28, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

HermèsFit event to kick off international marketing push for accessories

Published
Oct 28, 2021

Luxury brand Hermès will be kicking off a series of immersive events in December that tap into consumers’ interest in fitness while also promoting its accessories offer.

Hermès


As a start, it’s inviting the public to the École des Beaux-Arts in Paris for an “active experience that is all about accessories”. In a gym “with an unusual style, the interactive and playful world of HermèsFit introduces visitors to the house’s accessories, while allowing them to try a variety of activities including Carré Yoga, Stretch’Ceinture, Haltéro’Chaussure and Chapeau Balance”, it said. 

Alongside studios dedicated to classes, the venue offers a haltérofolie weights rack with barbells and kettlebells, a callisthenics space, a boxing ring, a climbing wall in vibrant colours, and “a myriad of other surprises”. 

Visitors will be “welcomed by a team of sport coaches into a bright orange interior” and will choose an accessory (such as silk scarves, shoes, bracelets, belts and more) and join an activity of their choice. 

The concept will also roll out to other cities, including Chengdu, Tokyo, New York, Taiwan, Shanghai and more.


Hermès



The company explained the interaction of the brand’s accessories with the activities saying: “While equipped with a silk scarf, they will find serenity through the poses adopted in a Carré Yoga session. Hermès shoes replace traditional weights and dumbbells for Haltéro’Chaussure, the ideal exercise for building participants’ muscles while keeping their feet on the ground. 

“The Box’n Bracelet class tones their arms as they jangle their fashion jewellery, while the Stretch’Ceinture encourages them to give it their all while stretching with a belt. Chapeau Balance offers guests a fun opportunity to work on their balance without losing their head! Finally, Athlé’Cuir exercises help to increase strength and flexibility by using objects from small leather goods.”

It’s certainly an interesting concept that aims to make the most of the fitness obsession of many consumers without actually going down the athleisure route.

There’s an entertainment element too and the must-have social media angle. In the centre of the venue, next to the punch bags in silk scarf motifs, the HermèsFit ring is being transformed into a stage for acrobatic performances and live concerts. 

Visitors are “also invited to strike a sporting pose in a photo booth or grab an energising drink at the juice bar”. And the Minutes folles, Combats de pouces and Rollers dancing events “will animate the #HERMESFIT days”, the company said.

HermèsFit is bookable and free of charge and will be open from December 1 to December 5 (bookings begin on November 15).

Copyright © 2022 FashionNetwork.com All rights reserved.