Henkel launches new vegan beauty brand

Personal care brand Henkel, known for brands like Schwarzkopf and Dial, is doubling down on vegan beauty with the launch of a new brand.

Dubbed ‘Nature Box,' the new addition will specialize in hair and beauty products, focusing on cold pressed oils, vegan formulas and certain sustainably-sourced ingredients. The label will count five product lines, all packaged and labelled to encourage consumer recycling, with 25% of the packaging made from post-consumer recycled plastic.

The 22-piece line will span shampoo, conditioner and treatments for hair care, as well as body wash, body lotion, body butter and liquid hand soap made using cold pressing -- a method of extracting oils from fruits and nuts without using excessive heat or any chemicals. The Nature Box products will be made with 100% cold pressed oil from coconuts, avocados, apricots, almonds, and macadamia nuts.

"A product's origin and production should be as transparent and sustainable as possible," said Martina Spinatsch, vice president of R&D, Beauty Care North America. "Nature Box reflects our commitment here at Henkel to uphold these important values."

In keeping with the sustainable theme, Nature Box is collaborating with international development organizations in India and Nigeria to support farmers in sustainably cultivating raw materials such as guar and sustainable palm oil.

The vegan beauty industry has been steadily growing for some time now, with research published this summer by Grand View Research, Inc., estimating that the global vegan cosmetics market would reach USD 20.8 billion by the year 2025.