Goldsmiths debuts Gucci boutique at its new Meadowhall mall concept store

By

Nigel TAYLOR

Published
Nov 1, 2022

Goldsmiths, part of the fast-expanding Watches of Switzerland Group – has opened its latest luxury concept showroom at the Meadowhall Shopping Centre in Sheffield. And as a reminder of how compatible luxury jewellery and fashion are, the unit also features its first Gucci shop-in-shop boutique.

The opening becomes the larger of the two Goldsmiths showrooms situated on the centre's Upper Mall and boasts “a new, fresh interior concept with enhanced focus on luxury watch and jewellery brands through a relaxed, inclusive, and experiential in-store environment”.

It said the opening also “reinforces Goldsmiths’ position as the leading destination for luxury watch and jewellery enthusiasts”. 

The updated showroom also features a large Rolex area with its own dedicated front entrance and opening to and from the showroom, branded areas for the prestige brands Cartier, Panerai, Hublot and IWC, and a dedicated space for Longines, Bremont, Tissot, Chopard and Rado. 

Meanwhile, the new Gucci boutique also has its own dedicated entrance in addition to the opening linked with the main showroom. The boutique will have both Gucci watches and jewellery selected from the brand’s core range alongside a wide assortment of high jewellery pieces.

The expansion in the jewellery space also sees the debut of cultured pearls brand Mikimoto to the line-up, to complement other fine jewellery brands Fope, Messika, Roberto Coin and Kiki McDonough and pen brand Mont Blanc.

Design-wise, light, uncluttered spaces are dressed in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel. These have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo. 

Guests are also presented with both in-store and digital browsing tools. Another major feature will be an open, flexible layout with VIP areas and hospitality bars.

Craig Bolton, president of the Watches of Switzerland Group, UK & Europe said: “This is a significant milestone for Goldsmiths, with the opening of our new luxury showroom which houses the first Gucci Watch & Jewellery shop-in-shop boutique."