Gap launches NFT initiatives with Demit Omphroy, Dogami

By

Jennifer Braun

Published
Jun 7, 2022

Gap announced on Monday that it is expanding its presence in the metaverse via two new non-fungible token (NFT) initiatives with Demit Omphroy and Dogami. 

In particular, the brand is launching its third collection of limited-edition NFTs in partnership with the contemporary artist and former professional soccer player, Omphroy. 

Omphroy’s first NFTs with Gap will include his artwork, which is well recognized for depicting life through vibrant colors and an expressionistic style. The partnership follows the launch of a limited-edition graphic tee collection created as part of the brand’s Artist Series this Spring.

“My work is playful, expressive, and simplistic, yet loaded with emotion,” said Omphroy. “Being able to express myself through a new digital medium and collaborate with Gap, one of the most iconic brands in history, is exciting for me as a creator. I can’t wait to share my first NFT collection with the world.” 

The experience will launch on Tuesday with three gamified level drops: Common, Rare and Epic. Then on June 15, the one-of-a-kind digital auction will begin, featuring single edition digital art and a custom, hand-painted Gap denim jacket by Demit. The digital collectibles will be available on a first come, first served basis on gap.com/nft.

“Partnering with unique artists and creators is a cornerstone of our NFT program,” added Chris Goble, chief product officer at Gap. “We are thrilled to collaborate with Demit and to create this vibrant collection of NFTs and product that amplifies his voice and represents his distinct individual style.”  

Next, Gap will introduce the first fashion collaboration of NFT wearables with petaverse game Dogami. In July, Gap x Dogami NFT wearables will launch as the first fashion collaboration in the petaverse featuring hoodies specifically designed for Dogami avatars.