French Federation adds 11 brands to Paris runway schedule in March

By

Godfrey Deeny

Published
Feb 15, 2021

The Fédération de la Haute Couture et de la Mode has added 11 brands to its March schedule, three of them scheduled to stage shows, in the latest sign of vibrancy in Paris Fashion Week.

 
The Chambre Syndicale de la Mode Féminine, the division of the federation that controls the official calendar of the women’s ready-to-wear season in Paris, the most influential in the world, has approved the addition of Jil Sander; and two Japanese houses – Takahiromiyashita The Soloist and Ujoh.
 
All told, the federation currently expects 93 houses to participate in the season, due to take place from March 1 to 9, “in the form of digital events essentially,” the organization said in a release Monday.

Three other houses – Nicolas Lecourt Mansion, Maison Rabih Kayrouz and Paul Smith – will all return to the official calendar after a brief hiatus.
 
“For the first time, the Institut Français de la Mode (IFM) Master of Arts Graduate show enters into the Official Calendar and will open it,” noted the federation, which oversees the IFM, the Paris-based fashion design and luxury management school.
 
The eight additional fashion houses which have been accepted onto the tightly controlled calendar to give officially sanctioned presentations are Auralee and Wataru Tominaga of Japan; Benjamin Benmoyal and Weinsanto of France; and Di Petsa, Heliot Emil, Lourdes and Ninamounah from, respectively, UK, Denmark, USA and Netherlands.
 
The federation is due to put the latest Paris catwalk schedule online later today.