Forever Unique to open first ever store in Manchester's Trafford Centre

By

Nigel TAYLOR

Published
Feb 18, 2021

While digital fashion retailers tend to shy away from the physical, that's not the case for Forever Unique. The North-West UK-based online womenswear retailer is to open its first physical store in Manchester’s Trafford Centre.

The business has taken a unit close to the Selfridges department store on the upper mall. It's preparing to open when lockdown restrictions on non-essential retailers ease.

Forever Unique founders Seema and Sandeep Malhotra said: “Over the last 12 years our main priority has been to successfully expand into new markets and raise the profile of the brand.

“Our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique and we’ve seen increased demand for accessible ways to shop. So we’re excited to be offering a store at The Trafford Centre where customers can physically see and shop the product in a more intimate retail experience”.

The Trafford Centre, which is operated and owned by CPPIB Credit, has been out to draw in new businesses to the mall, which attracts around 30 million visitors a year.

Forever Unique is also being joined by luxury cosmetics and home brand Rituals, which has taken a 1,500 sq ft unit close to the main dome, also near Selfridges.

Nick Williams, senior director-CBRE, said the mall is expecting a boom in wellbeing purchases this year as consumers look towards upping their post-pandemic spend on self-care.

“The Trafford Centre continues to enhance the vibrant mix of brands available to its visitors to reflect consumer trends and create opportunities for emerging brands to reach a wider audience”, he said.