Fendi broadcasts 90th anniversary on web and social media

By

Lucile Deprez

Translated by
Nicola Mira

Published
Jul 6, 2016

Fendi's anniversary show, christened 'Legends and Fairy Tales', will take place on 7th July at Rome's Trevi Fountain. The event will be broadcast live via the label's social media and on all of its digital platforms.
 

To celebrate the label's 90th anniversary, Fendi has launched a website with a water theme, in reference to the iconic Roman monument. The website also features a presentation of the 'Fendi Roma' anniversary book, of the window-display created especially for the event and of the brand's influencers.

The Italian label has created teasers for the celebration events, working with bloggers and influencers who then benefited from a photo-shoot in Rome with photographers Vincenzo Grillo and Lorenzo Palizzolo.

After the event, the dedicated website will include pictures of the show's backstage, the collection's 'making of' images, and pictures of the influencers attending the 'The Artisans of Dreams' exhibition at Rome's Palazzo della Civiltà, scheduled for the following day.